So much to do. Know what to do next.
GINA is an AI business companion for small-business owners and entrepreneurs. It helps you decide what to focus on, turn your goals into a practical action plan and keep track of your progress.
30 days free. No payment details required.
Make room for the work that moves your business forward.
Customers, deliveries and day-to-day problems can leave little time for your business goals. GINA helps you choose what needs attention and break it into manageable steps.
Start with a clear direction and a practical plan.
Set your direction.
GINA helps you decide where you want your business to go, set clear goals and turn them into a practical action plan.
Work on what matters.
Use your plan to focus your daily work. Ask GINA to help you think through a business problem, draft a customer message or work out how to approach a task.
Check your progress.
Use a quick weekly check-in to review what you’ve done, what got in the way and what needs attention next.
Explore the steps
- Understand
- Describe your business and work through what needs attention.
- Decide
- Choose your direction and the priorities that matter now.
- Plan
- Turn those priorities into a practical plan.
- Do
- Take your next step and ask for help with the work.
- Check in
- Record progress and what has changed.
- Review
- Look at what happened and what you learned.
- Continue
- Decide where to focus next.
You don’t have to figure out every next step on your own.
GINA guides the conversation, helping you work through decisions one step at a time.
Questions about your business
GINA helps you clarify what matters and what needs attention.
What will GINA ask?
For example:
‘What would you like your business to achieve in the next three months?’
‘What is making that difficult right now?’
A practical plan
Turn your goals into manageable actions, so you know where to begin.
What will my plan include?
Your longer-term goals, priorities for the next 30 days, weekly actions and measures to track progress.
Support as you work
Get help with a task, think through a problem and review your progress.
What can I ask for help with?
- Research competitors and publicly available prices in your market.
- Build a profit and loss statement using figures you provide.
- Develop a business plan.
Some of these tasks require paid access.
Help with the task. One less choice to make.
Ask for help with your work. GINA chooses a suitable AI tool, so you can focus on the task.
* General task support is included in your free access. Advanced AI support requires paid access.
Start with 30 days of support for your business.
Make your plan
- Guided business planning.
- Access to your plan whenever you need it during your free 30 days.
- Download your action plan and readiness assessment, highlighting your business’s strengths and areas needing attention.
Get help with the work
- General task support through Ask GINA.
Review your progress
- An overview of your progress.
- A quick weekly check-in to review what you’ve done and what needs attention.
Your first 30 days
Answer a few questions to see whether GINA fits your needs. Your free 30 days begin when you redeem the access code sent to your email.
No payment details required.
View paid plansAdvanced AI support, detailed progress views and detailed weekly check-ins require paid access.
A wider support ecosystem
Help entrepreneurs move forward.
For experts
Bring specialist guidance closer to the work.
Bring your specialist knowledge into the moments where entrepreneurs need deeper guidance.
Register as an expertFor institutions
Create continuity across programmes.
Connect your programme or community with structured business guidance.
Register your institutionExpert and institution access is subject to review and approval.
A few useful answers.
Who is GINA for?
GINA is for small-business owners and founders who want help setting direction, organising priorities and following through. It currently supports businesses that have started setting up or operating, including those without paying customers. It isn’t currently available for people who are only exploring an idea.
What happens during the free 30 days?
Build your action plan, return to it when you need it and ask GINA for general task support. Use a quick weekly check-in and a progress overview, and download your action plan and readiness assessment. No payment details required.
What is the readiness assessment?
It helps you understand where your business stands today—its strengths, areas needing attention and support needs. GINA uses what you share to guide your planning and support. This is separate from the short questions you answer before signing up. You can download the assessment to refer back to.
When do my free 30 days start?
Your free 30 days start when you redeem the access code sent to your email. Requesting the code or opening the email does not start the trial. No payment details are required.
What happens after my free 30 days?
You can still access your existing 30-day action plan and readiness assessment. Check-ins and the creation of further action plans are no longer included once your free access ends. To continue using those features, explore the available paid access options. Any valid paid or sponsored access continues to provide its included benefits.
What requires paid access?
Advanced AI support, detailed progress views and detailed weekly check-ins require paid access.
How do I get access?
Select ‘Try GINA for Free’ and answer a few short questions to check whether GINA fits your needs. If you qualify, we’ll email you an access code with instructions to get started.
Does GINA do the work for me?
GINA helps you plan, think through tasks, draft messages and review progress. You review its suggestions, make the decisions and carry out the work in your business.
You don’t have to solve everything today.
Start with a clear plan for your business.
Start your free trial30 days free. No payment details required.